Organisations and Behaviour Essay Example | Topics and Well Written Essays - 2250 words

Organisations and Behaviour - Essay Example Within the six years, the company has opened subsidiaries in Germany, Scandinavia, France, Ireland, Alpine, and Benelux. The company invests heavily in motivating its staff, and, as a result, it has the lowest rate of staff turnover and receives numerous job applications annually (Food manufacture.co.uk, 2005). This case study examines how the management of Innocent Drinks applies different motivation theories within its organisational structure to build the highly motivated and winning team. Application of Motivational Theories in Workplace The remarkable success of Innocent Drinks is a reflection of the company’s organisational structure and culture. The company’s management places emphasis on staff motivation, but, unlike other contemporary organisations, it integrates motivational theories with a personalised approach that caters for the needs of every employee in the organisation (Food manufacture.co.uk, 2005). The importance of highly motivated staff cannot be ove remphasised in the contemporary organisations. Consequently, organisations apply different motivational theories in order to enhance performance and commitment of the employees to achieve the company’s strategic goals. ... In regard to this theory, human beings have five hierarchical needs, and when one of them is satisfied, people become motivated to achieve other unmet needs (Shaw2007, p.92). In an organisation set-up, it is important for the management to identify the unmet needs of every employee in order to devise methods of motivating them. The five needs in Maslow’s theory are physiological, safety, social, esteem, and self-actualisation. Physiological needs include food, clothing, and other necessities (Thomas, 2000, pp.34-36). When physiological needs are fulfilled, the person’s need for safety becomes more urgent, and the sequence continues until the person attains self-actualization. Hertzberg’s motivation theory is also based on meeting the needs of the employee. The theory classifies employees’ needs into two categories, namely motivational and hygiene needs (Robbins, 2001, p.73). Motivational needs include opportunities that enhance achievement, recognition, ex citing assignments, responsibility, and growth and development of the employee. Hygiene factors include relationship with the supervisors, colleagues, compensation, the organisations policy, and administration in addition to the prevailing working conditions. Reinforcement theory emphasises on the role of rewards and punishment in influencing motivation of the employees. Expectancy theory affirms the critical role that inherent characteristics in an employee play in influencing motivation. These include personality, experience, and skills (Robbins, 2001, pp.106-117). In any working place, workers have different needs and interests, and the most challenging work for managers is establishing